Smart, Useful Insights from Calgary’s Shift Project on Ending Domestic Violence

This developmental evaluation report highlights key learnings about social change efforts and is intended for anyone who is working on large social change initiatives. This paper draws on Shift: The Project to End Domestic Violence as a case study to illustrate some of the dynamics involved in social change efforts. It presents learnings in seven key areas:

  • Managing complexity reactions
  • Building in time for learning and preparation
  • Building a knowledge structure that supports development
  • Developing multidimensional strategies
  • Identifying a niche
  • Changing practice
  • Changing policy